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VB Has Released a New Riff On Its Classic “Hard-Earned Thirst” Ad to Encourage Getting the Jab – Concrete Playground Sydney

“A hard earned thirst comes from being all over town. Not from being in lockdown.”

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Has anyone ever cracked open a VB stubby, tinnie, throwie or tallie, whichever takes your fancy and not gotten the beer brand’s “hard-earned thirst” jingle stuck in their head? Not since the late 1960s, they haven’t. Even if you’re not a fan of the company’s…

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