Technology
Two-Thirds of iPhone Users Expected to Block Ad Tracking – Mac Rumors
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple’s App Tracking Transparency…
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple’s App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek).
With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone’s advertising identifier or IDFA, which is used to track usage across apps and websites for ad targeting purposes.Chief analytics officer at marketing…
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