Technology
Twitch ‘brand safety score’ may actually happen – Micky News
Twitch is planning to introduce a new metric called the ‘brand safety score’ to support better ad sponsorship matching.
Although not yet confirmed, Twitch is allegedly planning to showcase if a streamers channel is ad-friendly or not within a certain spectrum.
This bit of news was dug up by Daylam Tayari, a cybersecurity expert. The metric will allegedly be called brand safety score. Its purpose is exactly what it is called. It will be a metric that will measure if a channel is appropriate for sponsored content or not.
Twitch brand safety score will measure several factors
Currently, the power to partner with brands…
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