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Travis Scott’s McDonald’s Co-Sign Sends the Wrong Message – Highsnobiety

A Travis Scott co-sign legitimizes and lends an aura of cool to McDonald’s that, ultimately, does little for the health of society.

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Following Travis Scottsannouncement that hell collaborate with McDonalds on a set menu and merchandise, the rappers fans have been blowing up social media. Perhaps most notable (and worrying) among all the excited reactions and memes online is the lack of skepticism regarding the fact that one of the biggest figures in pop culture with an incredibly young and impressionable fanbase  is partnering with a fast-food corporation that has built its empire on the back of rising obesity rates, particul…

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