Technology
Tracker pixels in emails are now an ‘endemic’ privacy concern – ZDNet
Critics suggest the practice is marketing gone too far.
Invisible pixels used to track email activity are now an “endemic” issue that breaches our privacy, analysts suggest.
This week, the Hey messaging service analyzed its traffic following a request from the BBC and discovered that roughly two-thirds of emails sent to its users’ private email accounts contained what is known as a “spy pixel.”
Spy pixels, also known as tracking pixels or web beacons, are invisible, tiny image files — including .PNGs and .GIFs — that are inserted in the content body…
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