Business
TPG Telecom targets rivals with new low-cost mobile brand – Sydney Morning Herald
TPG Telecom is launching a no-frills mobile brand, Felix, as it looks to steal customers from Telstra and Optus at the budget-conscious end of the market.
TPG Telecom is launching a no-frills, digital-only mobile brand in its first major attempt to steal customers from rival telcos since the $16 billion merger of TPG Corporation and Vodafone Hutchison Australia was finalised in July.
The new brand, Felix, will go head-to-head with Telstra’s low-cost challenger brand Belong Mobile and TPG boss Iñaki Berroeta said it will operate in isolation of TPG and Vodafone’s existing products, but will use the telco’s existing mobile infrastructure.
TPG boss…
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