Business
TPG Telecom targets rivals with new low-cost mobile brand – Sydney Morning Herald
TPG Telecom is launching a no-frills mobile brand, Felix, as it looks to steal customers from Telstra and Optus at the budget-conscious end of the market.
TPG Telecom is launching a no-frills, digital-only mobile brand in its first major attempt to steal customers from rival telcos since the $16 billion merger of TPG Corporation and Vodafone Hutchison Australia was finalised in July.
The new brand, Felix, will go head-to-head with Telstra’s low-cost challenger brand Belong Mobile and TPG boss Iñaki Berroeta said it will operate in isolation of TPG and Vodafone’s existing products, but will use the telco’s existing mobile infrastructure.
TPG boss…
-
Noosa News22 hours agoKatter and pregnant wife crash-land plane in outback Qld
-
Noosa News22 hours agoFollowing Up Hottest 100 of Australian Songs Success with a Second Documentary About Your Life and Career: Jimmy Barnes Talks ‘Working Class Man’
-
General19 hours agoRussia launches hundreds of drones and missiles against Ukraine in fresh attack
-
Business11 hours agoWhy did this ASX 200 healthcare stock crash 14% yesterday?