Tourists can be motivated to exhibit environment friendly behaviour – Running Africa – Running Africa

Scientists have shown through a new study in Frontiers in Communication that it is possible to nudge tourists around the world to exhibit and practice environmentally friendly behavior through subtle messaging and cues.
According to researchers when tourists where repeatedly shown cues or nudges into the right direction they were more likely to demonstrate environmentally conscious actions, such as refusing a plastic bag or avoiding contact with a coral reef. The findings are based on travelers…

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