Tourism Australia spends $5 million on campaign to combat border uncertainty – Traveller

One of the ads featured in Tourism Australia’s new ‘The best is in your backyard’ campaign. 
Tourism Australia, the federal government’s holiday marketing agency, has unveiled a $5 million campaign designed to inspire Australians to take an interstate trip, despite uncertainty over closures and lockdowns.
The new “Australia, the best is in your backyard” campaign is the latest iteration of the body’s “Holiday here this year” entreaty, the spirit and impact of which has been diminished by state and…

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