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This clever Dracula poster will make you jump – Creative Bloq

Now you see him. Now you don’t.

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Think of Dracula and you’re likely to feel a little creeped out straight away. But a recent marketing campaign sought to make the idea of the archetypal vampire even more hard-hitting, with a poster design devised to shock even the most lionhearted among us. All it took was a mirror, and a top-level understanding of angles.
Found exclusively in the toilets of selected theatres, the poster advertised the West Australian Ballet company’s production of Dracula and, in order to shock you, needed to…

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