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The woman behind the app solving the $1 trillion ‘fit’ problem – Body and Soul

The woman behind the app solving the $1 trillion ‘fit’ problem

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Mys Tyler is the body positive app showcasing what fashion looks like on all body sizes.The fashion industry has a major problem. Ever noticed that you can fit any number sizes at once? 10, 12, 14 – it’s different for every brand. Some have no booty space, others baggy around the waist. It’s hard to find a shape that fits everyone.
In fact, 91% of the things we buy online are not a satisfactory fit, causing a $1 trillion ‘fit’ problem. Founder and CEO of app Mys Tyler, Sarah Neill, has set out to…

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