The whitest paint ever could be a cool way to cut emissions – The Fifth Estate

A team of engineers have created what they say is the whitest paint ever with the potential to massively reduce energy usage by reflecting heat away from buildings.
The team from Purdue University in the US say the paint reflects 98.1 per cent of sunlight and is capable of keeping surfaces more than 4.5 degrees Celsius below ambient temperatures.
If you were to use this paint to cover a roof area of about 1,000 square feet

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