Business
The truth behind THAT cheeky new SA tourism ad – Yahoo News Australia
The campaign’s slogan, ‘go down south with your mouth’, has raised a few eyebrows, with some speculating it’s an April Fool’s Day joke.
A cheeky new tourism campaign for South Australia that made its debut on Wednesday has left many Aussies wondering who is behind the supposed April Fool’s Day joke.
The new campaign invites visitors to go down south with your mouth and indulge on the wine, food and unforgettable experiences available in the state.
In an extensive press release, which accompanies a website, Facebook and Instagram pages, the travel initiatives creators claimed it was in response to a year of adversity and commercial…
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