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The Reject Shop stores hit by CBD exodus – The Australian Financial Review

The Reject Shop has only a minimal e-commerce offering but CEO Andre Reich says it is bringing a younger demographic.

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The company used the 2018-19 comparable store figures to give a better gauge of trading because this time last year there had been serious COVID-19 restrictions, which rendered a direct comparison largely meaningless.
The 290 stores outside the CBD and major metropolitan shopping centres had generated a 0.9 per cent rise in sales compared with 2018-19.
Overall, The Reject Shop sales across the network are down 1.4 per cent for the 48 weeks to May 30. Mr Reich has shifted the strategy to emphasise…

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