Sport
The rebranding of Nick: Record year sees brands flocking to Kyrgios’ corner – The Age
Despite barely picking up a racquet, Nick Kyrgios earned more off the court in 2020 than ever before. His US agent says that could be only the beginning.
But for the very top tier of marketability, you need a combination of charisma and consistent domination on the court.
Roger, Rafa, Naomi, Serena, Tiger, LeBron, Ronaldo – they all have that in common.
All of Nick Kyrgioss emotions were on show on Wednesday night.Credit:Eddie Jim, Getty, AP
Nicks world will change if he wins a grand slam and I believe he can do it.
Forecasting a surge in brand popularity past the likes of Federer and Nadal is bold but Duguid knows more about selling athletes to…
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