The (neuro)science of getting and staying motivated – Medical Xpress

There is no question that motivation is one of the hardest and yet important factors in life. It’s the difference between success and failure, goal-setting and aimlessness, well-being and unhappiness. And yet, why is it so hard to get motivated? Or even if we do, to keep it up?
That is the question that scientists led by Professor Carmen Sandi at EPFL and Dr. Gedi Luksys at the University of Edinburgh have sought to answer. Previous studies have demonstrated two things: First, that people diffe…

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