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The impact on Kim Kardashian’s brand if she drops the ‘West’ name – Yahoo Finance Australia

An expert explained why Kim Kardashian West dropping her married name could hurt her brand after a divorce.

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Kim Kardashian West is officially a billionaire (or at least on paper, according to Forbes) with multiple booming businesses including shape-wear and loungewear company Skims.
Skims was recently valued at $1.6 billion, and adds to the riches created by the 40-year old’s cosmetics line, KKW Beauty, which was founded in 2017. Kardashian-West currently owns 72% of the company. Last year, she sold a 20% stake to beauty conglomerate COTY (COTY) which pushed her even further into the 10-figure tax bracket. 

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