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The HBF account is out to pitch – AdNews
A holding company is a likely winner.
The creative and media agency accounts for HBF, Australias second largest not-for-profit health insurer, are out to pitch.
Industry insiders say the Western Australia-based business is looking to consolidate its current agency roster, which includes Leo Burnett, CHE Proximity, Cummins&Partners, OMD and Resolution.
HBF is tight-lipped about the process but has confirmed the pitch.
It is a confidential process and we are well progressed down the path with the project being managed by (pit…
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