Health
The government is spending almost A$24m to convince us to accept a COVID vaccine. But will its new campaign actually work? – The Conversation AU
The campaign shows promise. But it’s not clear if it will preempt and respond to people’s concern about vaccine safety.
The federal governments A$23.9 million COVID-19 vaccination information campaign, launchedyesterday, aims to reassure the public about vaccine safety and effectiveness. It will also provide information about the vaccine rollout.
Weve only just started to see the campaign materials appearing online, but the government also promises other communication formats, such as print, radio and outdoor advertising.
This 30-second TV commercial is part of the campaign.
Australia has never undertaken a vaccination…
-
General24 hours agoCoroner to examine treatment of woman who died three days after surgery performed by former Queensland premier’s partner
-
Business24 hours agoWhy Antipa, Cettire, Magnetic Resources, and Steadfast shares are pushing higher
-
General22 hours agoAxe falls on loggers’ plan to avoid battle over gliders
-
General20 hours agoBill Shorten believes Peter Dutton’s work-from-home policy backflip will cost him at election time