Health
The Ad Council’s coronavirus test – persuading Americans to vaccinate – Warc
As coronavirus cases in the US rise and large numbers of people once again face lockdowns, the Ad Council, America’s non-profit marketing group, is looking to a…
As coronavirus cases in the US rise and large numbers of people once again face lockdowns, the Ad Council, Americas non-profit marketing group, is looking to a brighter future as the world edges towards vaccines being readily available for all.
With polls showing that more than 40% of Americans are still sceptical about potential vaccines, and with a recent slew of positive news on the vaccine front, the Councils task of persuading Americans to get a jab and protect themselves and others has taken…
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