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Ten backs soccer to become ‘No.1 sport in Australia’ after $300m investment – Sydney Morning Herald

Ten has increased its massive investment in football by adding Socceroos and Matildas fixtures to the A-League.

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Being the number one sport in Australia, thats not going to be true by next year. But I think its a good ambition we can work towards and this is kind of where it starts for us.
We really believe in football … in terms of making this sport more accessible…

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