Technology Ford patents in-car advertising, safety expert warns against the tech – CarAdvice

Ford is developing technology that would deliver ‘pop-up’ ads on in-car infotainment screens. A safety expert warns it could pose a threat to road safety.
Ford has filed a patent for new in-car software that would deliver ‘pop-up’ advertising on in-car infotainment systems, official documents reveal.
Dubbed ‘billboard interface’ by the American manufacturer, the patent filing – which was lodged in 2016 but only became public earlier this month – says the technology would be capable of “obtaining,…

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