Targeting customers that you don’t understand: measure, act, measure

Financial institutions are consistently trying to win new share.  There is a struggle to differentiate, when the key lever is always price.  Promising deals, offering low rates, giving cash back, the market is confused with messages that are differentiated from each other as they try to be innovative and unique.  
 
Spray and pray marketing has its place, but in this evolving landscape it’s more important than ever to make sure your message resonates at an individual customer level.

To…