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Surviving the coronavirus pandemic as a small business hasn’t been easy. Here’s how these owners did it

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Most small or medium businesses don’t survive, even when times are good.

So what happens when you throw a once-in-a-century pandemic into the mix?

To stay open in 2020, businesses have had to adapt, pivot, innovate — the cliches are overused, but critical when doors are forced shut and supply chains are cut off.

Meet five business leaders who took on 2020 and survived.

The florist

“We all do things we don’t know we’re capable of and I think this year has proven that I can adapt, change, move and be better within business,” says Matthew Landers has been arranging flowers in Perth and Adelaide for 20 years.

None of those years has stood out as much as 2020.

He describes his business like his child, and asks, “would you run in front of a…



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