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Subaru ‘Wilderness’ off-road line to launch this month to target Jeep and Bronco – CarAdvice

Subaru is preparing to add new ‘Wilderness’ models to its range, aimed squarely at buyers who want more off-road capability. Overnight, Subaru hinted the launch…

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Subaru is preparing to add new ‘Wilderness’ models to its range, aimed squarely at buyers who want more off-road capability.
Overnight, Subaru hinted the launch of “something wild” will happen at the end of March 2021. Only last month, North American Subaru dealers were told about the upcoming Wilderness launch, according to industry outlet Automotive News.
At this stage it’s unclear whether Subaru will pitch Wilderness as a proper sub-brand, or merely a new ‘Wilderness Edition’ variant for some…

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