Business
Stopping the downward spiral: Harvey Norman’s PR disaster continues – SmartCompany.com.au
Harvey Norman has been trending on Twitter for all the wrong reasons this week, in a perfect example of how not to handle crisis communications.
Harvey Norman chairman Gerry Harvey. Source: Supplied.
In the not too distant future, Im pretty sure university lecturers in communications will be teaching their students how not to do crisis communications using the actions of major Australian retailer Harvey Norman this week.The self-inflicted PR nightmare for the retailer has been simmering for weeks when unions, politicians, customers and employees called the company out for holding on to more than $20.5 million in JobKeeper handouts after…
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