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Steam launches Lunar New Year Sale – Eurogamer.net

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It seems there’s a strong desire for a fresh start in the marketing departments of the world. Decked out in red and gold, the Steam homepage is ready to welcome in the year of the Ox, which begins today according to the Chinese Lunar calendar. The year of the Rat is over. Good riddance.
Along with the usual price-slicing, Steam are offering free stickers for each day of the sale, which feature a wee cartoon Ox person doing cute and relatable things.
But enough about the tat – what about the deals?…

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