Spotify Buys Exclusive Sponsorship for Riot Games ‘League of Legends’ Esports – Variety

Spotify is now the official, exclusive “audio service provider” for Riot Games’ “League of Legends” esports under a multiyear pact between the companies. It’s the first global paid sponsorship deal for Spotify — which wants to tap into the massive “LoL” fanbase to bring in new listeners.
What exactly is Spotify’s game with this? According to June Sauvaget, Spotify’s global head consumer and product marketing, said there’s a solid connection between gamers and streaming audio.
“Gamers are sound…

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