Technology
Sony’s children’s label Magic Star signs deal with toy brand LOL Surprise – The Music Network
Magic Star will work with Sony Music Entertainment’s labels around the world to find and produce new music around the LOL Surprise brand.
Sony Music childrens entertainment label Magic Star has entered a worldwide, exclusive music partnership deal with toy company MGA Entertainment (MGAE) to support top-selling global toy brand LOL Surprise.
The brand is available in Australia in retail chains such as Kmart and Target as well as online via Amazon.
According to a statement, Magic Star will work with Sony Music Entertainments labels around the world, including Columbia Records Jam Jr, to find and produce new music around the LOL Surprise…
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