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Sony teases ‘new concept’ Alpha series camera set to launch next week – Digital Trends

The Sony Alpha series is about to gain a new member. Sony Japan is teasing a ‘new concept’ set to launch next week.

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With four words, Sony Japan has disrupted its popular mirrorless Alpha series by teasing a newcomer. On Sony Japans Alpha series page, the header simply reads new concept is coming above the Alpha series symbol and the date: September 15 at 10:00, which translates to 9 p.m. ET on September 14. A video premiere is already scheduled on YouTube for the same time.
The vague announcement provided little detail but is already generating significant buzz.
Sony has proven to be a camera brand thats no…

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