Social influence matters when it comes to following pandemic guidelines – Science Codex

New research published in the British Journal of Psychology indicates that social influence has a large impact on people’s adherence to COVID-19 guidelines.
In the analysis of information from 6,674 people in 114 countries, investigators found that people distanced most when they thought their close social circle did. Such social influence mattered more than whether people thought that distancing was the right thing to do.
The findings suggest that to achieve behavioral change during crises, policymakers…

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