Technology
Snapchat’s new marketplace puts creators in front of brands – Engadget
Snapchat is launching a Creator Marketplace this year to connect businesses with influencers and AR Lens makers..
Snapchat is giving influencers and AR mavens the opportunity to partner with businesses on branded content and Lenses. The company is rolling out a new “Creator Marketplace” to augmented reality creators throughout this year and will expand the feature to its entire creator community by early 2022.
In essence, the new tool is a directory of the platform’s top movers and shakers (celebs and influencers and AR Lens makers behind some of the app’s most popular graphics). Businesses can search for…
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