Technology
Snapchat puts focus on ecommerce in camera, AR updates – AdNews
The company said it now reaches more than 500 million monthly active users.
Snapchat has revealed a number of updates to its camera and Augmented Reality (AR) tools to improve ecommerce within the app.
At the Snap Partners Summit, the company said it now reaches more than 500 million monthly active users (MAUs), with roughly 40% of its community outside of North America and Europe.
A key focus for the company was new shopping features for brands, including a new tool that allows users to scan a friends outfit and shop the look. The Scan tool, which is used by more than…
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