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Smart Speaker Sales Up 6% Under COVID Lockdowns – channelnews – ChannelNews

Global sales of smart speakers rose by 6% quarter-on-quarter in Q2 2020, hitting 30 million units, according to preliminary data from Strategy Analytics. “Smart speakers have not suffered as badly as major segments like smartphones, and Q1 supply issues are n…

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Global sales of smart speakers rose by 6% quarter-on-quarter in Q2 2020, hitting 30 million units, according to preliminary data from Strategy Analytics.
Smart speakers have not suffered as badly as major segments like smartphones, and Q1 supply issues are now largely resolved, said David Mercer, VP of Media and Interactive Home at Strategy Analytics.
Vendors should nevertheless take particular care with brand messaging as our research points to clear evidence that consumers are switching bran…

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