Sport
Should Super Netball be focusing on better marketing itself to women? – ABC News
Super Netball could be missing a trick by not marketing itself to its key audience. But doing so might be easier said than done.
Six weeks before the 2020 Super Netball season started, the league dropped a bit of a bombshell.
A super shot was going to be introduced this year, in a bid to attract a new audience to watch the elite domestic competition.
Fans were told TV ratings had started to stagnate, and that the league needed to do something innovative to try to bump up its viewership numbers.
But questions are being raised by supporters as to whether the sport could be doing more to appeal to its huge participation b…
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