Sephora to open Pitt Street flagship next month

Sephora Australia is to unveil the new look of its flagship store in Pitt Street next month, stating it will present “a new beauty era”.

The flagship store is scheduled to reopen on January 20 with a completely new design.

President of Sephora Asia Alia Gogi said Sephora Pitt Street will feature “a fresh and energetic store design that is all about experiential retail while preserving the heritage of the Soul Pattinson Building”.

The 470sqm flagship will house all brands on one floor, offering exclusive and new products, including Fenty Skin and a new Niche Fragrance offering. A dedicated space is arranged at the front of the store for brand activations. A black and white runway connects the entrance to the check-out…