General
SA Tourism Commission ‘in discussions’ with Taste Down South campaign over use of film library
The South Australian Tourism Commission (SATC) says it has had “discussions” with the creators of the unofficial Taste Down South tourism campaign about the use of film library vision.
Key points:
- An unofficial tourism campaign for South Australia with a suggestive slogan appeared last month
- The SA Tourism Commission says it has contacted the organisers
- It says they have used videos without permission
The campaign, which purports to promote South Australian food, wine and tourism, sparked controversy last month for its risque slogan, “Go Down South, With Your Mouth”, taken by many as a double entendre.
The SATC immediately distanced itself from the campaign, with a spokesperson saying at the time: “It’s so not us.”
The campaign video…
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