Business
Rex to launch frequent flyer program – Executive Traveller
Regional Express will challenge Qantas and Virgin in a loyalty dogfight after it launches capital city flights.
Regional airline Rex intends to take on Qantas and Virgin Australia for the hearts and wallets of frequent flyers with the launch of its own loyalty program.
The scheme will underpin the airlines ambitious attempt to become the third national carrier by starting flights between Australias capital cities from March 2021 using a fleet of Boeing 737 jets formerly leased to Virgin Australia and based in Sydney.
Regional Express will initially target the profitable east coast triangle of Sydney, M…
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