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Retail wars: Coles takes aim at Aldi with new specials – Yahoo News Australia

Coles has unveiled a variety of winter essentials in yet another pointed step in Aldi’s direction.

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Coles has taken another big step towards Aldi’s cult favourite Special Buys program, expanding its rival initiative and rolling out a competitive line of winter essentials. 
An additional 18 Coles stores from Friday had the latest Best Buys on display, allowing shoppers at 256 stores nationwide a chance to get their hands on the supermarket’s “winter warmers”. 
Among the items is a coral fleece heated throw for $34.99, a memory foam pillow for $29.99 and a convection heater for only $59.99. 
Coles…

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