Research finds people more likely to follow Covid rules when friends and family do – Science Codex

New research has shown that people are more likely to follow Covid-19 restrictions based on what their friends do, rather than their own principles.
Research led by the University of Nottingham carried out in partnership with experts in collective behaviour from British, French, German and American universities shows how social influence affects people’s adherance to government restrictions. The researchers found that the best predictor of people’s compliance to the rules was how much their close…

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