Noosa News
Queensland political parties ‘pay to play’ on social media as QUT researchers find ‘significant spend’ across the board
The woman behind former Queensland premier Campbell Newman’s social media pages has a blunt description of how social media advertising works these days.
Key points:
- The study found political parties have spent significant amounts on social media advertising
- Clive Palmer’s United Australia Party has spent $100,000 on Facebook advertising alone
- Experts say social media is a critical tool in a pandemic election
“Political parties are having to pay to play,” said Kate Wilson, now running her own social media consultancy and working for all sides of politics, industry groups and local councils.
“You’re not going to get the reach that you once got back in the golden days without paying for it.
“It’s possible the actual spend on advertising overall…
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