Technology
QMS with a study into how DOOH creative boosts long term memory – AdNews
“We can quantify what we have always intuitively thought about the medium.”
QMS has unveiled its latest neuroscience study that demonstrates the relative impact of different out-of-home (OOH) creative approaches and their overall effectiveness for brands.
The global first study, in partnership with Neuro-Insight, captured real-life,…
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