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Publishers, media outlets bracing for iOS 14 privacy features – AppleInsider
A new suite of privacy features in iOS 14 has media outlets and digital publishers preparing and bracing for a dramatic drop in advertising revenue.
A new suite of privacy features in iOS 14 has media outlets and digital publishers preparing and bracing for a dramatic drop in advertising revenue.
Among other privacy-related features, Apple’s new iOS 14 update will make device identifiers — critical for ad personalization — opt-in for users on an app-by-app basis.
Many digital publishers are now concerned that the small change could result in a sizable drop in revenue from iPhone users, according to the Wall Street Journal.
The update con…
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