Protesting against Byron Baes giving Netflix show free publicity, expert says

People protesting Netflix’s new reality series Byron Baes are actually creating free publicity for the streaming giant, who will be “loving” the attention, a leading marketing expert says.

In the latest show of opposition to the series, surfers in Byron Bay — the NSW tourist hot-spot where the show is based — took part in a protest-paddle this morning.

Netflix says the show is a “docu-soap” and a “love letter to Byron Bay” which will follow the lives of “hot Instagrammers” and their “fights, flings and heartbreak” in the coastal town.

Some locals believe the show will make a mockery of the town, which has been more historically identifiable for its hippie influences, rather than hip influencers.

Their campaign has attracted…