Profits soar for algae farmers amid chlorophyll boom, but experts cast doubt on health benefits

The only farm in Australia that grows chlorella is scrambling to meet demand amid a TikTok and Instagram frenzy, but doctors and dieticians say you should probably just eat your veggies.

BioGenesis farm manager Frank Mason said production had blossomed in the three years since the company set up outside Bowen in North Queensland.

Now the farm is looking to expand its operation as demand for the nutrient-rich algae – which contains chlorophyll – soars in…