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Pinterest launches an AR-powered try-on experience for eyeshadow – Yahoo Finance Australia

Pinterest is expanding its virtual makeup try-on capabilities with today’s launch of a new augmented reality feature that allows online shoppers to virtually…

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Pinterest is expanding its virtual makeup try-on capabilities with today’s launch of a new augmented reality feature that allows online shoppers to virtually try on new eyeshadow. Initially, Pinterest is allowing try-on with 4,000 shades from brands like Lancome, YSL, Urban Decay and NYX Cosmetics.
The feature leverages Pinterest’s existing Lens visual search technology, its skin tone ranges feature and computer-vision-powered recommendations, the company says. We also understand Pinterest is incorporating…

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