General
‘Perfectly good’ produce supermarkets reject hits sweet spot with conscientious consumers
Consumers switching from cheaper imports to Australian produce are creating a boom for small businesses championing local goods and finding uses for odd-sized fruit destined to rot in paddocks.
Key points:
- Food producers are taking Australian fruit otherwise destined for waste heaps
- These collaborations are helping reduce food waste and create jobs
- Consumers want to know “where their product comes from”
Farmers and boutique manufacturers report a surge in consumer demand for local produce since the start of the coronavirus pandemic.
Kokopod founder Brigid Woolnough said that, with international travel off the cards because of COVID-19, her Buderim, Queensland, chocolate business had at least doubled in 12 months.
“I’ve noticed consumers care…
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