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Paper Stone Scissors creates Lunar New Year campaign for David Jones – AdNews

This year’s campaign is a playful and fun approach to the idea of A Bull in a China Shop and nod to the Year of the Ox.

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This years campaign is a playful and fun approach to the idea of A Bull in a China Shop and nod to the Year of the Ox.
Paper Stone Scissors (PSS) has released its latest piece of work for David Jones the annual Lunar New Year creative campaign.
PSS was appointed after a successful multi-agency creative pitch was completed in October 2020.
Lead by the David Jones VM execution, this years campaign is a playful and fun approach to the idea of A Bull in a China Shop and nod to the Year of the Ox.
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