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Optus to bring Gomo low-cost mobile brand to Australia – iTnews

As rivals launch their own fully digital brands.

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Optus is set to become the latest mobile operator to launch a digital-only brand, unveiling plans to bring the Gomo offering of its parent Singtel to Australia.
The telco said in a statement that Gomo would offer “straight-forward subscription pricing” and target “value-conscious Australians seeking easy mobile connectivity.”
The announcement comes just weeks after TPG Telecom said it would soon be in-market with a full digital mobile virtual network operator proposition called ‘felix’.
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