Business
Optus targets budget-conscious customers with $250m Amaysim buy – Sydney Morning Herald
Telco heavyweight is picking up ASX-listed virtual mobile operator Amaysim for $250 million and launching a digital-only brand dubbed Gomo.
“This is a strategic (move) for us, Amaysim is the largest (virtual telco) in the market…it’s a great brand that resonates very strongly in the market.”
“We see real value in the (Amaysim) brand, our plan is to keep it as a stand-alone brand.”
The deal, which is subject to shareholder approval, will mark the end of the road for Amaysim as a listed entity. After floating on the ASX in 2015, Amaysim absorbed a number of smaller telco brands including Vaya, Jeene and OVO into its fold. At one point…
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