Technology
Options grow for CTV advertisers as Samsung Ads enters Australian market – Mumbrella
What is Samsung Ads and how does it fit in the wider CTV ecosystem?Samsung Ads is an audience ad platform that offers advertisers and brands first-party data insights…
What is Samsung Ads and how does it fit in the wider CTV ecosystem?
Samsung Ads is an audience ad platform that offers advertisers and brands first-party data insights from millions of ads-enabled Samsung Smart TVs globally millions of which are in Australia. Our platform helps advertisers discover viewers TV preferences, deliver relevant engagement experiences and measure the impact. It also offers a simple solution to consolidate Advanced TV media buys.
Alex Spurzem, Samsung Ads Australia
Why…
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